Editorial Guidelines

01 Content Quality

Publishers accept articles that their own readers would happily read. Quality is the single biggest factor in how fast your order clears review.

• Be original. Write something that does not already exist online. Rewritten, spun, or republished text is rejected on sight.
• Give the reader something. Every article should answer a question, explain a change, or add information the reader did not have before.
• Research properly. Back up claims with data, named sources, or verifiable examples. Vague statements weaken the piece and invite revision requests.
• Format it cleanly. Headings, short paragraphs, and lists where they help. A wall of text is hard to approve and harder to read.
• Stay plagiarism-free. Quote sparingly and always attribute. Publishers run plagiarism checks, and a failed check ends the order.
• Do not stuff keywords. If a phrase reads awkwardly because it was forced in, take it out. Natural language ranks better and passes review faster.

02 Article Structure

A predictable structure makes an article easy for an editor to scan and easy for a reader to follow. Use this shape unless the publisher asks for something else.

• Clear title. Specific and descriptive. It should tell the reader exactly what they are about to get.
• Introduction. Two or three sentences that set up the topic and say why it matters now.
• H2 headings. One for each main idea. These carry the structure of the piece.
• H3 headings where needed. Only to break a long H2 section into parts. Do not skip heading levels.
• Short paragraphs. Two to four sentences each. Most readers are on a phone.
• Conclusion. Close the loop the introduction opened. No hard sales pitch.

Readability in practice

Write in plain, direct language and prefer the active voice. Keep sentences under about 25 words. Break up long stretches of text with a list or a subheading roughly every 300 words, and cut any sentence that does not add something. If a paragraph is hard to read aloud, it is hard to read on screen.

03 Word Count

Length should follow the topic, not a target. These are the ranges that clear review most reliably.

• 800Minimum
• 1,000–1,500Recommended
• VariesBy publisher

Below 800 words an article rarely has room to make a point worth publishing, and most publishers will send it back. Between 1,000 and 1,500 words you have space to develop an argument, add evidence, and place links naturally — which is why this range gets approved fastest.

04 SEO Best Practices

Good SEO and good editing point in the same direction. Everything below improves the article for readers first.

• Use keywords naturally. Place your main phrase where it belongs — usually the title, the opening, and one or two headings. If it fits nowhere else, leave it out.
• Write readable headings. Headings are for the reader scanning the page. A heading that reads like a search query reads badly.
• Link internally when it helps. Where the publisher allows it, link to a relevant article on their own site. Editors notice the effort.
• Cite authoritative sources. Reference original research, official statistics, or recognised publications. It strengthens the article and its credibility.
• Keep anchor text natural. Anchors should read as part of the sentence. Exact-match commercial anchors repeated throughout are the most common cause of rejection.
• Avoid over-optimisation. Repeated phrases, hidden text, stuffed image names, and forced link density all get flagged in review.

05 Link Guidelines

Links are the part of an order most often sent back for revision. Check them against the listing before you submit.

• The link limit is set by the publisher. Most outlets allow one to three external links. The exact number is on the listing you bought.
• Dofollow or nofollow depends on the listing. Some publishers apply rel="sponsored" or rel="nofollow" to every commercial link as a matter of policy. What you see on the listing is what you get.
• Links must be relevant. Each one should point somewhere a reader of that paragraph would genuinely want to go.
• Target pages must work. Live, lawful, and loading. Broken or redirecting URLs stall the order.

• No affiliate or tracking links. Most publishers reject them outright. Link to a normal page on your site instead.
• No spammy anchor text. “Best cheap X online now” is not how anyone writes. It will be rewritten or refused.
• No links added after approval. The article is published as approved. Injecting links afterwards breaches the order.

06 Images

Images are optional on most outlets, but a good one improves how the article is presented. A badly licensed one can get it taken down.

07 AI-Generated Content

AI-assisted writing is allowed. AI-published writing is not. The difference is whether a person took responsibility for what the article says.

Use AI to draft, restructure, or tighten your writing if it helps you. Before it reaches us, the article must be:

• Reviewed by a human. Someone who read every line and would stand behind it.
• Fact-checked. Every statistic, name, date, and quotation verified against a real source. Generated text invents them convincingly.
• Edited for quality. Repetition removed, filler cut, and the piece given an actual point of view.
• Natural and helpful. It should read like a person wrote it for this publication, not like output.

08 Prohibited Content

These are refused on every outlet, at any price, with no exceptions.

• Plagiarised content
• Malware
• Illegal products
• Counterfeit goods
• Adult content
• Violence
• Hate speech
• Fake news
• Misleading claims
• Spam

Regulated sectors such as gambling, crypto, and pharmaceuticals are accepted only where a publisher’s listing says so explicitly. If you are not sure whether your topic qualifies, ask us before you order rather than after. The full list is in the Terms of Service.

09 Editorial Review Process

Every article follows the same six steps, and you can see exactly where yours stands in your account at any time.

1. Submit your articleUpload the article or brief with your target URLs, anchor texts, and any images.
2. Editorial reviewWe check it against these guidelines and the selected publisher’s own requirements.
3. Revision request, if neededIf something needs changing, you get a specific list — not a vague rejection.
4. Publisher approvalThe outlet’s editor reviews the article and either accepts it or asks for changes.
5. PublicationThe article goes live on the publisher’s site with the agreed links and attributes.
6. Live URL deliveredThe published link appears in your order and arrives by email.

10 Revision Policy

Revisions are normal. Most articles need at most one small pass before they are ready.

Approval times vary from one publisher to another — some review within a day, others work to a weekly editorial calendar. Each revision round restarts that publisher’s review window, which is why getting it right the first time is the fastest route to publication. If a revision request goes unanswered for 30 days, we will follow up before closing the order.

11 Publisher-Specific Requirements

This page sets the baseline. Every publisher then adds its own rules, and those are shown on its listing before you buy.